AspireIQ Influencer Marketing Academy
As the fastest growing and most cost effective online acquisition channel, influencer marketing has proven itself as an effective way to drive results with companies both big and small. The brands that are already implementing influencers into their marketing strategies are seeing returns of up to $6.50 for every dollar spent and 11x the ROI of a standard digital campaign.
For marketers who are just getting started, here’s your first step. In this free, 10-part email course, you'll get the actionable steps, best practices, and downloadable templates you’ll need to keep up with the influencer marketing efforts of some of the top performing brands. After completion, you'll be able to take these insights and apply them directly to your own influencer marketing program.
How to plan, build, and execute an effective influencer marketing program from A to Z.
Enroll in the course for 10 interactive lessons packed with influencer marketing tips, tricks and best practices.
Lesson 1 - Introduction, Defining Your Influencer Marketing Objectives
Lesson 2 - Building Your Influencer Marketing Strategy
Lesson 3 - Getting Organization Wide Influencer Marketing Buy-In and Budget
Lesson 4 - Creating Influencer Marketing Campaigns
Lesson 5 - Finding the Perfect Influencers For Your Campaign
Lesson 6 - Connecting and Negotiating With Influencers
Lesson 7 - Determining How Much to Pay Influencers
Lesson 8 - Managing Influencer Relationships
Lesson 9 - Determining Campaign ROI
Lesson 10 - Wrap Up, How to Take Influencer Marketing To The Next Level
Who is this course for?
Social media managers, marketers, business owners, and other executives that:
Could benefit from added online engagement, brand awareness, and sales
Know they should be doing influencer marketing but haven’t explored it yet or are finding it difficult to scale
Feel overwhelmed by managing influencer relationships
Find it difficult to track campaign performance
Don’t know where to start when identifying influencers to work with
Are struggling to prove the value of influencer marketing to the rest of their team
What you'll learn
Insights from the pros
Shane Barker is an accomplished digital marketing consultant. From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments in digital marketing.
INFLUENCER MARKETING EXPERT
DIRECTOR OF MARKETING STRATEGY, ASPIREIQ
Magda Houalla is the Lead Brand Strategist at AspireIQ. Magda focuses on crafting high performing influencer marketing and content distribution strategies for existing and prospective clients. Before AspireIQ, she was the Head of Influencer Marketing at a digital photography start up.
To date, Magda has created influencer marketing strategies for hundreds of brands including Chanel, Bed Bath & Beyond, and Tuft & Needle
With years of experience successfully helping clients of all sizes, AspireIQ has built a powerful platform that empowers marketing teams, making it fast and easy to build massive influencer marketing programs without the need for expensive agencies or armies of interns.
Our platform empowers marketers to work with 10x the number of influencers in ½ the time.
AspireIQ makes it easy for top brands to:
What our customers have to say about AspireIQ
“If you’re working with influencers on a large scale you could never do it without AspireIQ.”
Marketing Manager at Klorane
“It used to take us 20 hours just for 1-2 partnerships when I was running the process without AspireIQ,”
– Nick Deyo
Senior Social Media Manager at Grubhub
“For us it was about taking a handful of influencers and turning that into hundreds. We’ve vetted dozens of tools, and there’s no way you could scale your influencer program without AspireIQ’s influencer relationship management tools.”
Head of Marketing at Shop Your Way, a Sears company
“When you’re writing contracts and negotiating with agents, each influencer relationship can take hours to manage. Using AspireIQ gives you the efficiency to scale up the program and turn it into something that you can ramp up.”
Marketing Manager at Lovesac
“Working with AspireIQ, I’m able to get more content, faster, with less time spent. The first video that went live went up way quicker than any campaigns that we did with the tool we used previously”
Social Media Manager at Ovation Hair